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Multichannel marketing is the ability to interact with potential customers on various platforms. In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. In the most simplistic term, multichannel marketing is all about choice.〔(【引用サイトリンク】url=http://www.sas.com/en_us/insights/marketing/multichannel-marketing.html )〕〔(【引用サイトリンク】url=http://www.marketing-schools.org/types-of-marketing/multichannel-marketing.html )〕 The objective of the companies doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate.〔"15-Minute Guide to Multichannel Marketing Communications," http://www.emc.com/collateral/software/15-min-guide/h5107-15-min-multichannel-mktg-comm-gd.pdf〕 To be effective multichannel marketing needs to be supported by good supply chain management systems, so that the details and prices of goods on offer are consistent across the different channels. It might also be supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. The contribution each channel delivers to sales can be assessed via attribution modeling. Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers. MultiChannel marketing allows the retail merchant to reach its prospective or current customer in a channel of his/ her liking. ==Coordination of online and offline channels== Companies that sell branded products and services through local businesses market over both online and offline channels to local audiences. Online and offline multichannel marketing campaigns can either inform one another or are executed in isolation. A proportion of companies use their online marketing efforts to inform their offline advertising (i.e. they test keywords online to understand if the fit with customer intent before printing them in offline ads). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「multichannel marketing」の詳細全文を読む スポンサード リンク
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